Special Features
Circulator - Email Marketing Solutions
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Circulator's email marketing solutions are currently used by a wide range
of companies and government agencies across Ireland and the UK.
Increasing numbers of Irish marketers across all sectors are turning to email
marketing to retain existing customers and win new business. Although email
campaigns are a highly effective and cost efficient way at getting one's message
across to the market, if poorly executed they run the risk of being labelled as
spam or junk mail.
‘Opt in' is the industry term given to the process of obtaining permission to send
someone an email newsletter. Adopting this best practice method makes managing
subscriber lists more effective and eliminates the risk of sending unsolicited
emails that could have legal consequences.
According to research conducted by the Direct Marketing Association, email
marketing generated a return on investment of $57 for every dollar spent on.
As such, it outperformed all the other direct marketing channels examined,
such as printed catalogues.
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Email is one of the best methods for promotional marketers to reach a broad
audience in a relatively short period of time.
According to a recent survey conducted by a US based media research company, 72.6%
of respondents used email marketing as part of their online efforts. The graph
below highlights the findings.
In Ireland currently a company called Circulator is one of the leading providers
of email marketing solutions.
Retaining brand consistency
Circulator is a webbased email marketing solution that allows you to easily
create, update, manage and measure your email marketing campaigns. When designing
Circulator, simplicity was the primary objective.
The solution has four main capabilities: content, subscriber management, delivery
and reporting.
Circulator is unique in that it allows you to import content directly from your
website, hence retaining brand consistency.
Circulator's template functionality greatly reduces design costs. Circulator allows
you to easily link snippets of information within your newsletter to “microsite”
pages or to go directly back to your own website. Once the template is created, you
can update the content and add new images you control the creative input.
Best practice dictates that it is essential that you are targeting the correct
audience with relevant material. Circulator's subscriber management module organises
and segments your customer base. Subscriber list management is centralised into one
easytouse interface.
Research shows that consistency in how you schedule your newsletter is imperative.
Circulator has automated send functionality, making scheduling simple and effective.
In order to measure and improve the success or failure of a campaign, Circulator
gives you full insight into your subscriber's behaviour. This allows you to see
exactly what your subscriber base is interested in, which in turn allows you to make
your future campaigns more relevant by sub dividing your subscriber list.
Utilising years of experience gained from providing business intelligence consultancy,
Circulator's design team has defined and developed what we think is the most efficient
reporting and profiling approach.
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Circulator contains a standard suite of real time reports that include graphical
representation of key metrics and performance indicators. Layered reporting allows
you to drill down to the individual subscriber level. All reporting data is easily
exportable to Microsoft Excel.
The ease of use and power of Circulator's reporting module are probably the two main
reasons for its success. Circulator is currently used by a wide range of companies and
government agencies in Ireland and the UK.
The company also offers additional services such as email marketing consultancy,
design, data cleansing and programming to ensure that our customers get the most from
their campaigns. Circulator complies with all legalities surrounding data retention and
best practice email marketing. The solution is fully encrypted, which means that your
subscriber lists and data are protected and secure.
Working with companies such as Kingspan Ltd, Threshold and Business&Finance publications,
Circulator has added value and impact to their email marketing campaigns. All you
need is internet and a browser.
For more information call 01 707 1740 or visit www.circulator.ie
to get your message out.
This article appeared in
Business & Finance magazine, July 2007.
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